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10 Reasons Why Traffic to Your Small Business Website is Dropping

Up and Running

Algorithm updates and trends. If you see a significant dip in your web rankings, it could be the cause of an algorithmic update. Google’s algorithm updates are adjustments to factors that help produce the best results based on submitted queries, page relevance, content quality, and uniqueness. Website and design changes.

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How to Conduct a Technical SEO Audit

ConversionXL

However, how your website is structured will impact SEO performance. To better understand what pages are important and which are lower priority, Google uses an algorithm called Page Importance. It’s all about helping Google understand your website better so that pages show up for the right searches.

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12 Essential Checks Before Launching Your Website

YoungUpstarts

Titles and metadata. Research target keyword phrases, then optimize your metadata (page title tag, meta description, and meta keywords) as well as your copy with at least one keyword per page. Uploading photos that are too large causes a web page to load slowly, which can impact whether or not a visitor stays on the page.

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