The art and science of valuing websites
The Next Web
DECEMBER 16, 2012
Income-based valuations consider aspects like CAPM (capital asset pricing model), IRR (internal rate of return), NPV (net present value), WACC (weighted average cost of capital), NCF (net cash flow), and GAAP (generally accepted accounting principles). The secondary drivers are the site’s age and the technologies on which it’s built.
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