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How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand

The Startup Magazine

They created a Kickstarter campaign that raised nearly €190,000 from 9,000 supporters. The great-grandson of Hermogenes Lopez had a long history as an executive and angel investor prior to taking on the leadership role at Hawkers. That financial support allowed Hawkers to manufacture its own brand. Growth came quickly, almost too fast.

Viral 149
article thumbnail

How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand

The Startup Magazine

They created a Kickstarter campaign that raised nearly €190,000 from 9,000 supporters. The great-grandson of Hermogenes Lopez had a long history as an executive and angel investor prior to taking on the leadership role at Hawkers. That financial support allowed Hawkers to manufacture its own brand. Growth came quickly, almost too fast.

Viral 78