How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand
The Startup Magazine
JULY 20, 2021
They created a Kickstarter campaign that raised nearly €190,000 from 9,000 supporters. The great-grandson of Hermogenes Lopez had a long history as an executive and angel investor prior to taking on the leadership role at Hawkers. That financial support allowed Hawkers to manufacture its own brand. Growth came quickly, almost too fast.
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