How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand
The Startup Magazine
JULY 20, 2021
They created a Kickstarter campaign that raised nearly €190,000 from 9,000 supporters. Following the financial commitment, Betancourt Lopez was named Hawkers company president and Arévalo became the company’s executive chairman in November 2016. That financial support allowed Hawkers to manufacture its own brand.
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