How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand
The Startup Magazine
JULY 20, 2021
They created a Kickstarter campaign that raised nearly €190,000 from 9,000 supporters. Betancourt Lopez put together a group of investors, including Félix Ruiz and Hugo Arévalo, who were the founders of Tuenti, a social networking app. That financial support allowed Hawkers to manufacture its own brand.
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