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How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand

The Startup Magazine

They created a Kickstarter campaign that raised nearly €190,000 from 9,000 supporters. Betancourt Lopez put together a group of investors, including Félix Ruiz and Hugo Arévalo, who were the founders of Tuenti, a social networking app. That financial support allowed Hawkers to manufacture its own brand.

Viral 149
article thumbnail

How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand

The Startup Magazine

They created a Kickstarter campaign that raised nearly €190,000 from 9,000 supporters. Betancourt Lopez put together a group of investors, including Félix Ruiz and Hugo Arévalo, who were the founders of Tuenti, a social networking app. That financial support allowed Hawkers to manufacture its own brand.

Viral 78