How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand
The Startup Magazine
JULY 20, 2021
With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. The company’s founders struggled to meet with demand and order fulfillment suffered. Betancourt Lopez understood the value of viral marketing, especially for a key demographic — young people.
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