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Episode 12: How to Define Your Target Market, Guest Eric Siu, and the #MinimumWage | The Bcast

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But you can also start to differentiate yourself from your competition as you work your way down from TAM to SAM. This is all the census information that the government collects every few years. If the federal government came in and said, “Each state can have a moving target within your state, and then you can decide.”