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Startup Professionals Musings
APRIL 10, 2011
Here are a few examples from my personal experience: You need to translate/localize your products. I was once asked by a top executive of a major software company why we were not selling more products in Finland. I informed him that we needed to translate the software into Finnish at a cost of $50,000. Watch your product naming.
Startup Professionals Musings
MARCH 13, 2010
As a follow-on to that article, here are a few examples from my personal experience: You need to translate/localize your products. I was once asked by a division manager of a major software company why we were not selling more products in Finland. I informed him that we needed to translate the software into Finish at a cost of $50,000.
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Startup Professionals Musings
JULY 18, 2022
But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Don’t pick a name for your company or product that has a negative or totally different meaning in another language. Anticipate greater growth outside of North America.
Startup Professionals Musings
OCTOBER 13, 2019
But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Don’t pick a name for your company or product that has a negative or totally different meaning in another language. Anticipate greater growth outside of North America.
Startup Professionals Musings
NOVEMBER 8, 2017
What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Anticipate greater growth outside of North America. Find global sources now.
Startup Professionals Musings
NOVEMBER 21, 2013
What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Anticipate greater growth outside of North America. Find global sources now.
Startup Professionals Musings
OCTOBER 13, 2012
What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Anticipate greater growth outside of North America. Find global sources now.
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