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Many Startups Stumble on International Cultures

Startup Professionals Musings

Here are a few examples from my personal experience: You need to translate/localize your products. I was once asked by a top executive of a major software company why we were not selling more products in Finland. I informed him that we needed to translate the software into Finnish at a cost of $50,000. Watch your product naming.

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International Cultures are Key Business Challenges

Startup Professionals Musings

As a follow-on to that article, here are a few examples from my personal experience: You need to translate/localize your products. I was once asked by a division manager of a major software company why we were not selling more products in Finland. I informed him that we needed to translate the software into Finish at a cost of $50,000.

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7 Reasons To Think Globally While Still New And Local

Startup Professionals Musings

But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Don’t pick a name for your company or product that has a negative or totally different meaning in another language. Anticipate greater growth outside of North America.

Global 266
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7 Strategies To Prepare For Global Market Challenges

Startup Professionals Musings

But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Don’t pick a name for your company or product that has a negative or totally different meaning in another language. Anticipate greater growth outside of North America.

Global 235
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7 Keys To Market Growth - Think Global, But Act Local

Startup Professionals Musings

What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Anticipate greater growth outside of North America. Find global sources now.

Global 136
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Entrepreneurs Should Rollout Local, But Plan Global

Startup Professionals Musings

What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Anticipate greater growth outside of North America. Find global sources now.

Global 244
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Prepare Your Startup Now for International Markets

Startup Professionals Musings

What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Anticipate greater growth outside of North America. Find global sources now.