Many Startups Stumble on International Cultures
Startup Professionals Musings
APRIL 10, 2011
Here are a few examples from my personal experience: You need to translate/localize your products. I was once asked by a top executive of a major software company why we were not selling more products in Finland. I informed him that we needed to translate the software into Finnish at a cost of $50,000. Watch your product naming.
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