How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand
The Startup Magazine
JULY 20, 2021
The great-grandson of Hermogenes Lopez had a long history as an executive and angel investor prior to taking on the leadership role at Hawkers. He was responsible for the construction of 11 thermonuclear power plants throughout Venezuela that created 12,000 jobs. The company’s influencers program was not limited to college students.
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