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Case Study: kaChing, Anatomy of a Pivot

Startup Lessons Learned

If you havent seen it, Pascals recent presentation on continuous deployment is a must-see; slides are here. “Everybody felt the burden of supporting all those transactions every day,&# says Pascal-Louis Perez, kaChing’s CTO. “It took a ton of our time, and just wasn’t contributing to our long term vision.&#

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How to Usability Test your Site for Free

Startup Lessons Learned

At Facebook we never did testing or looked at analytics. Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. We did surveys, user testing and psychological profiles.

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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

Slowly, over time, we optimized (or eliminated) each step in the process of becoming a customer by giving us money. In the process, we had also built a simple cohort-based analytics system. It just answered this question: for any given time range, for the 100% of people who registered in that period, what percentage of them downloaded?

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