Jedi Mind Tricks: 17 Lesser Known Ways to Persuade People
ConversionXL
NOVEMBER 9, 2011
If you want people to buy your message, ask for the sale in the situation that supports your claims. Try framing your marketing message in the positive (“Gain additional hour every day” vs “Stop wasting time”) and see if it makes a difference. Men are more responsive to email than face-to-face talk.
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