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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

While the last post was titled “ You Know You’re Getting Close to Your Customers When They Offer You a Job “, this post should probably be titled, “You Know You’re Getting Close to Your Customers When You Offer Them a Job.&# Context here.)

Engineer 205
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Ardent 1: Supercomputers Get Personal

Steve Blank

My ex-boss was going to be the VP of Engineering and I would report to the CEO whose marketing acumen and sales instincts seemed at the time to be telepathic and sense of theater was legend. Our vision was that just as the PC was revolutionizing the business market, we were going to do the same for scientists and engineers.

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Intel Disrupted: Why large companies find it difficult to innovate, and what they can do about it

Steve Blank

Here are four reasons: First, companies bought into the false premise that they exist to maximize shareholder value – which said “keep the stock price high.” ARM, a competitor, not only had a better, much lower power processor, but a better business model – they licensed their architecture to other companies that designed their own products.

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Entrepreneurs are Everywhere Show No. 20: Nayeem Hussain and Will Zell

Steve Blank

The limited partners could put their money in the stock market, but instead, they give it to you, the venture capitalist, which is much more risky, but you’re promising them huge returns. Filed under: Customer Development , SiriusXM Radio Show. Tune in Thursday at 1 pm PT, 4 pm ET on Sirius XM Channel 111.

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What would you want to tell Washington DC about startups?

Startup Lessons Learned

I started my last company with 100% off-shore resources because I could never have completed Customer Development at a reasonable cost of money or regulatory burden had I employed US Citizens. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

DC 90
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From Nothing To Something. How To Get There.

techcrunch.com

The best composition is probably one engineer whose passion lies in the pixels on the screen and another engineer whose passion is making bits fly really fast through servers. is it really that the only people who can build great startups are engineers? Engineers don’t always have the best business ideas.