Architecture IP Social Network Viral 
This is going to be BIG.
JUNE 19, 2012
Our current focus is on creating sticky, super viral applications that help users get more out of Facebook and other social media. 6/15/2008 – Application network of its own apps plus agency business plus ad network. Buddy Media can build an application and drive 1 million users in just a few months.
blog.expensify.com
APRIL 24, 2012
They write everything from assembly to jQuery, on PCs to mobile phones, doing hard core computer graphics to high level social networking. The vast majority of patterns and architecture patterns that we see in PHP, Ruby and other scripting languages are incomplete implementations of stuff the Java and C# guys created.
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