Email Deliverability: Get into More Inboxes, More Often
ConversionXL
AUGUST 11, 2020
One easy, effective way to reduce the likelihood of your emails getting tagged as spam is to encourage new subscribers to add your email to their address book. Consider archiving subscribers who haven’t engaged in 60 or 120 days, or simply segment them out for a “last chance” nurture and allow them to choose whether they re-opt in or not.
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