The Growth Marketing Process: How to Shake Your Growth Hack Addiction
ConversionXL
MARCH 29, 2017
Just ensure each new idea added to your backlog (more on this shortly) is tagged with the correct multiplier. For example, Projects asks you to pick a growth lever… You’ll also notice the tags section. They have to be data- and evidence-based, they have to be testable, they have to be defensible.” (via CXL Live).
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