Design for Startups: The Aesthetics of Web Apps in 6 Questions
www.readwriteweb.com
FEBRUARY 19, 2010
We did a ton of A/B testing with sample sizes of hundreds of thousands of impressions, and an ad that is nothing but lime-green text on black would convert better than the most beautifully designed images. Tags: startupcto. See Also Elegant.ly But for the unwashed masses, there seems to be an appeal to the amateur aesthetic.
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