Going to Trade Shows Like it Matters – Part 1 « Steve Blank
Steve Blank
MAY 21, 2009
While the promotion needs to fit your company’s image and the demeanor of the attendees, I’ll tell you that I’d be giving away dating-service T-shirts at the bereaved widows’ convention. Have a loud product demo; give away pieces of candy; hire a masseuse and offer free back rubs. Plus tips on overall trade show strategy.
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