Design for Startups: The Aesthetics of Web Apps in 6 Questions
www.readwriteweb.com
FEBRUARY 19, 2010
And it became pretty apparent a few months in that their target audience was females, who were almost vomiting over the masterpiece my designers and I were painstakingly crafting as being "too shiny". Tags: startupcto. See Also Elegant.ly The execs swore to me they wanted "Web 2.0, but it was a shopping site.
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