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Blood, sweat, and tears: How we got from 0 to 500K downloads on a budget

The Next Web

Your mission is to grow, and for B2C companies it means more users. Tentatively, I lean towards the first because it’s closer to how people search, as in “Find a vacation,” whereas the latter is more “marketish.” When you’re marketing a startup, you don’t have a fat marketing budget. How do you approach this daunting task?

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