Argentina Campaign Lean PR 
ConversionXL
MARCH 19, 2020
Greater discipline during boom times offered more flexibility during lean years. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). What does a thoughtful campaign look like? Their best course is to stabilize the brand.
The Next Web
MARCH 3, 2014
Since we had no money to afford a professional translation service, I took advantage of the fact that Israel is very much a country of immigrants and asked for help from my relatives from Brazil and Argentina to do our Portuguese and Spanish localizations (thank you Luciana and Jaco!). Next: A one-woman PR team. Which one’s better?
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