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Marketing and Growth Lessons for Uncertain Times

ConversionXL

Laura Blue of LaunchLink PR corroborates Gerhardt’s message : It is during these times that brands need to be especially considerate about what and how they are communicating to customers, partners and stakeholders. But your community does matter. But you can do better than slightly editing the copy your lawyers would write.

Marketing 121
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37 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

When you support that platform with inspirational and informative subject matter that helps guide people along the way, and then offer them a community of service providers who can help round out their team—well, that’s the ticket. I am founder on an unconventional online gallery, The Art and Craft Gallery. That’s massive.

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This Weekend

Startup Lessons Learned

The next couple of days are going to be amazing, as the Lean Startup community converges on San Francisco. If you're in town Saturday night, you'll want to stop by Ignite: Lean Startup , a community-run event that features a number of new voices in the Lean Startup community. Co-founder, Backblaze. Founder, Tout.

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Blood, sweat, and tears: How we got from 0 to 500K downloads on a budget

The Next Web

Gili Golander is a co-founder and CMO at Bazaart. Launch into an existing community, or piggyback one. Instagram launched into a community of influential design oriented Twitter users, which allowed it to generate 25K downloads on launch day as it reveal in this excellent video. Next: A one-woman PR team.

Brazil 158