Blood, sweat, and tears: How we got from 0 to 500K downloads on a budget
The Next Web
MARCH 3, 2014
Launch into an existing community, or piggyback one. Instagram launched into a community of influential design oriented Twitter users, which allowed it to generate 25K downloads on launch day as it reveal in this excellent video. A tip from our dev team: don’t hard-code strings in your app. Isn’t that fun?
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