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Why it’s not easy to break into the Brazilian tech market – a chat with Boo-box’s Marco Gomes

The Next Web

Marco Gomes is the founder of social media advertising company Boo-box , which reaches 60 million people in Brazil monthly with ads from clients like Google, Unilever, Volkswagen and Microsoft. This was how Generation X consumed media: from one preferred source, as they did with newspapers in the 1980s.

Brazil 132
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37 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

Despite the ongoing recession, I took to my kitchen table in 2013 to launch Digital Air Strike — an award-winning automotive social media and digital engagement company. Tapping into my knowledge of and experience in automotive marketing, I identified a need to monetize social networks for businesses.

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6/16: What's Mine Is Yours: The Rise of Collaborative Consumption

David Teten

Our session looks at the rise of socially enabled platforms that blend commerce with community, where reputations trump credit ratings, and where hyper-distributed service businesses outgrow traditional monolithic suppliers.

Darfur 122