Why AOL's "About.com 2.0" strategy will work. for a while
Genuine VC
DECEMBER 23, 2009
In a CNBC interview a few weeks ago he explained his vision : “We’re building the world’s largest niche, you know, media business. About.com’s of earlier this decade: Content generation will be driven by market mechanisms, not by the whims of guides like Sarah in Arkansas. And niche meaning at scale.
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