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Why AOL's "About.com 2.0" strategy will work. for a while

Genuine VC

In a CNBC interview a few weeks ago he explained his vision : “We’re building the world’s largest niche, you know, media business. About.com’s of earlier this decade: Content generation will be driven by market mechanisms, not by the whims of guides like Sarah in Arkansas. And niche meaning at scale.

Arkansas 100
article thumbnail

Why AOL's "About.com 2.0" strategy will work. for a while

Genuine VC

In a CNBC interview a few weeks ago he explained his vision : “We’re building the world’s largest niche, you know, media business. About.com’s of earlier this decade: Content generation will be driven by market mechanisms, not by the whims of guides like Sarah in Arkansas. And niche meaning at scale.

Arkansas 100