Why AOL's "About.com 2.0" strategy will work. for a while
Genuine VC
DECEMBER 23, 2009
The property finally came into its own earlier this decade when Google rewarded its deep linked pages when people were searching for niche subject areas on its engine. A metric-driven approach to content generation matches the algorithmic judgment of search engines. Disparate brands for consumers with a single brand for advertisers.
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