Remove Article Remove Continuous Deployment Remove SEM Remove Web
article thumbnail

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Eric, Excellent article about an essential technique for startups. Expo SF (May.

Demand 167
article thumbnail

Lessons Learned: A new version of the Joel Test (draft)

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, September 10, 2008 A new version of the Joel Test (draft) (This article is a draft - your comments are especially welcome as I think through these issues. This is still an essential practice, especially on the web. For more on continuous deployment, see Just-in-time Scalability.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

Was it an important or irrelevant fact that most of our web code was procedural and not object-oriented? Great article youre now in my rss feeds :) October 2, 2008 4:37 AM kamilski81 said. While reading this article Ive been thinking about my role as "CTO". Hi Eric, Great article - Ive added you to my regular RSS reads.

CTO 168
article thumbnail

Lessons Learned: Don't launch

Startup Lessons Learned

Since we hadnt shown him much in the way of progress recently, we actually brought in the article to show off. Start with a five-dollar-a-day SEM campaign. Great article. excellent article although it breaks the whole concept of Launch now worry later. what happens when newspapers call you for an article?

article thumbnail

Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

Heres what the one-line split-test looks like in pseudocode: if( setup_experiment(.) == "control" ) { // do it the old way } else { // do it the new way } The call to setup_experiment has to do all of the work, which for a web application involves a sequence something like this: Check if this experiment exists. Buy a higher quantity 2.

article thumbnail

Lessons Learned: Lo, my 5 subscribers, who are you?

Startup Lessons Learned

What led you to become a subscriber, versus just reading an article and leaving like everybody else? (or, In order to convince me, Id to see another link to an article here somewhere that I enjoyed. Read some articles, liked what I saw. Lean Start-up SlideShare prez at Web 2.0 How did you hear about it? 0, but see below.