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Why Startups And SMEs Need To Stop Measuring Success Through Media Coverage Alone

YoungUpstarts

Startups and SMEs do not have the budget that most businesses do, but probably require public relations or PR, as it is more commonly known, as much or if not, even more than larger businesses. . Firstly, accurate measurement for public relations is possible. by Chen Terng Shing, Founder and CEO of SYNC PR.

PR 225
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[Infographic] That (Annoying PR) Thing You Do

YoungUpstarts

If you’re a public relations or media professional you’re probably acutely aware of the love-hate but symbiotic relationship between the two camps. You know, that “Can’t live with you, can’t live without you” feeling.

PR 223
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28 Entrepreneurs Explain The Future Trends They See in Their Industry

Hearpreneur

Thanks to Olivia Summerhill, Summerhill Wealth Management ! #2- The housing market is set to have another booming year in 2021. 5- Change in marketing. I foresee a shift in the way products are marketed. As we have all been transplanted into the digital realm, social media and influencer marketing is bigger than ever.

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Should You Launch a Writing Business in 2018?

Up and Running

Given the growth of content marketing, blogging, and social media, it seems pretty clear that the demand for good writers will remain high. The broad market and flexible hours make this profession ideal for people with the right skill set. It’s one thing to write full time, but another to manage client relationships too.

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30 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

I started Padlifter the world’s largest marketplace of short-term service providers—to become a ‘one-stop-shop’ for property owners and managers to find the right solutions in the right places at the right times. I officially parted ways with the Globetrotters in August and Eric PR & Marketing is my path forward.

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Circus Social is a Singapore-based social marketing startup that even Ogilvy wants a piece of

The Next Web

Ogilvy & Mather is one of the most well-known international advertising, marketing and public relations agencies. But when it comes to incorporating technology into marketing for brands, the stalwart has been willing to cede a point to a particular startup in Singapore. Social marketing is not as easy as it seems.

Singapore 163
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[Review] An Idea A Day

YoungUpstarts

Each of these 365 ideas are presented in a standard format and approach – there’s a short description of the idea, followed by one or more examples of how the idea have been implemented by some of the world’s best companies and managers, and finally practical advice of how you can implement the idea in your own situation.

Singapore 200