A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). One is find yourself an audience and a marketplace and that’s something you can start doing within a week. I actually sold lots of software to Intuit at Smart Bear. How cofounders can collaborate without going crazy. ’ Why?

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208

Duct Tape Marketing

APRIL 17, 2024

By infusing personal anecdotes, brand tone, and subject matter expertise into AI-generated content, businesses can craft compelling narratives that resonate with their audience. Striking the right balance between AI magic and human creativity is crucial for achieving authenticity and differentiation in content creation.

Artificial Inteligence 71

Artificial Inteligence ChatGPT Differentiation Technical Review 71

Duct Tape Marketing

APRIL 21, 2022

But for small businesses — the changes have been revolutionary, often leveling the playing field and providing a way to reach their customers and new audiences in a low-cost, targeted, and personalized way. 12:27] How do we get those reviews from customers that seem to be happy? [15:16] More About Laura Nelson: Signpost.com.

Small Business 88

Small Business Software Review Marketing Technical Review 88

Duct Tape Marketing

DECEMBER 30, 2022

But for small businesses — the changes have been revolutionary, often leveling the playing field and providing a way to reach their customers and new audiences in a low-cost, targeted, and personalized way. 12:27] How do we get those reviews from customers that seem to be happy? [15:16] You mentioned showing up on Google Maps, right?

Software Review 86

Software Review Marketing Technical Review Michigan 86