Audience Design Naming Seed Money 
crowdSPRING Blog
APRIL 23, 2018
As Apple design lead Jonathan Ive said , “It’s very easy to be different, but very difficult to be better.”. While it’s true that you sometimes need to spend money to make money, the amount of money you need to spend is where things get murkier. The importance of great design for your startup is not a myth.
www.paulgraham.com
AUGUST 1, 2008
In essense, let the market design the product. Instead of going to venture capitalists with a business plan and trying to convince them to fund it, you can get a product launched on a few tens of thousands of dollars of seed money from us or your uncle, and approach them with a working company instead of a plan for one.
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