Audience Differentiation Elevator Pitch Public Relations 
Up and Running
DECEMBER 16, 2014
But where do you start, and what are the best approaches to public relations for an entrepreneur? Jennefer Witter is the CEO and founder of The Boreland Group, which is a certified, woman-owned public relations agency in New York City. I start off with this question: What is public relations?
crowdSPRING Blog
FEBRUARY 11, 2019
It will be much easier to differentiate yourself from all of those other generalized consultants if you specialize. Choose your specific calling and then market your skills to that niche audience. Public relations consulting. How to identfy your brand's audience, and more! But, so do a lot of other folks.
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