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Why Publishing A Book Helps Build Your Credibility

Duct Tape Marketing

Key Takeaway: Building credibility as an expert in your field is an essential component to reaching new audiences and attracting new customers and clients. In this episode, I talk with Michael DeLon about how publishing your own book helps you not only demonstrate your expertise but also differentiate yourself from your competition.

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Why Good Design is More Important Than Ever for Your Business

crowdSPRING Blog

Good design creates meaningful first impressions, helps you differentiate yourself from your competitors, can solve problems, and boosts brand awareness and the bottom line. Because we don’t know how to speak to our product’s target audience in a clear and effective way. Business as usual is no longer good enough.

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