Digital Design & User Experience Best Practices: Happiness + Profits!
Occam's Razor
JUNE 11, 2014
Empower customer reviews that are actually helpful. For example, I type in for "trip to Hawaii" (not an esoteric destination) into Google. Not only are they solving for the do audience, they also solve for the think audience. Personalization is hard from a technology perspective. Convert like a champion!
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Let's personalize your content