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Guerrilla Marketing: Growth Hacking Your Startup

ReadWriteStart

The way to marketing strategy involves high energy and imagination in order to grab the attention of the audience you want to target. Another really great example of this tactic was in 2002 when Sony hired actors to walk around cities and ask strangers to take selfies with them. The premise was to bring reality back into online dating.

Marketing 156
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5 great viral marketing campaigns (and what small businesses can learn from them!)

crowdSPRING Blog

The insight was that adult “cam&# sites had grown widely in popularity based on the real-time interactions between the audience of internet users and the models posing in front of their web cams. If you are part of a trend, or can spot a trend, think hard about how your audience might be influenced. And the best part?

Viral 107