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Beyond the garage

Startup Lessons Learned

I know this sounds foreign to many of you, and that we’ll have a few skeptics in the audience. No BS, no vanity metrics, no launches, no PR. So I’m honored to have back not just Steve Blank, but also two of our case studies: Drew Houston, CEO of Dropbox and Manuel Rosso, CEO of Food on the Table. And those are just our keynotes!

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How Social Media Marketing Can Ruin Your Budget

Brandanew

You want to ensure that you’re spending your company’s or your client’s money wisely by investing in the right advertising channels, monitoring the right metrics and utilizing the most efficient outlets. Identifying your target audience should be the first step. You produce random content.

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How to Create an Effective Branding Campaign That Inspires a Movement

ConversionXL

Today’s audiences can smell a gimmick. However, because the company’s brand strategy is rooted in empowering its audience and building community, it was able to apologize and move forward without significant loss. All of your messaging should be cohesive so that it never waters down your brand or confuses your audience.

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Episode 14: Be Your Own Boss, Restaurant Owners, and Friendliest Cities for Businesses | The Bcast

Up and Running

Peter: I’d be interested…this is something I’d love to hear from our audience. Peter: One of our biggest groups of business types here in our audience are somehow food related. Jonathan: They track a few different metrics, like the ease of starting a business, ease of hiring. Jonathan: Yeah. Is that right?

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