ConversionXL

SEPTEMBER 30, 2019

But we rarely talk about the process of strategically segmenting our audience so that our products and services can sell themselves. ?????? Segmentation is the process of breaking a large audience down into smaller, more manageable chunks. Identifying new product development opportunities you might have otherwise overlooked.

Audience 125

Audience Artificial Inteligence North America Iowa 125

Both Sides of the Table

JULY 26, 2010

Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. The book popularized the technology adoption lifecycle curve that originally came out of Iowa State University shown below. This is where heroes come in.

Customer 294

Customer Marketing Technical Review Iowa 294

Hearpreneur

JANUARY 12, 2018

At 18, he headed to University of Iowa to study dentistry. Aristotle still splits time between, Greece, Iowa, and Chicago, and refers to himself as “Greek born, city raised, and corn fed.” Ellison was easier to pronounce and therefore made the product more accessible to a global audience.

Greece 49

Greece Iowa Nicaragua Chicago 49