Duct Tape Marketing

NOVEMBER 29, 2023

Key Takeaways: Phil Mershon emphasizes the importance of understanding the customer journey, surprising and delighting attendees with unexpected elements, and transforming event audiences into a supportive community. 07:52] How can you serve both audience and community ? [09:45] How do you view audience versus community?

Social Media 63

Social Media Community Audience Media 63

Duct Tape Marketing

NOVEMBER 9, 2016

If you’re a longtime reader you know that I think podcasting is an amazing tool for lead generation as well as audience building. After deciding law school wasn’t the right fit, he ventured into the corporate world and lived in Boston, New York and San Diego – where he discovered podcasting.

San Diego 68

San Diego IP Boston New York 68

Duct Tape Marketing

NOVEMBER 9, 2016

If you’re a longtime reader you know that I think podcasting is an amazing tool for lead generation as well as audience building. After deciding law school wasn’t the right fit, he ventured into the corporate world and lived in Boston, New York and San Diego – where he discovered podcasting.

San Diego 65

San Diego IP Boston New York 65