Audio Business Plan CPA Metrics 
Up and Running
MAY 28, 2015
We recently had Tim Berry, Palo Alto Software founder and business planning expert, present our Bplans audience with his latest advice on lean business planning. It’s all about making your business life easier, doing what works best, getting the best results by tracking what works and always improving.
Up and Running
JULY 31, 2015
This week Peter and Jonathan talk to Tim Berry, founder of Palo Alto Software, about lean business planning, strategy, tactics, specifics (milestones), and the forecast. Lean Business Planning by Tim Berry – (31:21). Preorder on Amazon.com – Lean Business Planning: Get What You Want From Your Business.
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Up and Running
MARCH 14, 2017
In this article, I’ll give a quick overview of the best practices for validating your business idea in use today. Ideally, you will be able to use the results for your business plan and your pitch deck to convince investors and other business plan recipients that your idea is worthy of investment.
Startup Lessons Learned
JUNE 5, 2009
Certainly venture-backed startups don’t have this luxury – every business plan has a model in it. In a startup context, numbers like gross revenue are actually vanity metrics, not actionable metrics. If you haven't already, you should check out Discovery Driven Planning.
Startup Lessons Learned
DECEMBER 14, 2009
A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). Why vanity metrics are dangerous What is Lean about the Lean Startup?
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