How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand
The Startup Magazine
JULY 20, 2021
It has annual sales exceeding $100 million and, since it was founded, has some in excess of 4.5 Ninety percent of its business comes from online sales. The company’s founders struggled to meet with demand and order fulfillment suffered. million sunglasses units. Hawkers has thrived online. Its following is massive — 6.6
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