Monetizing Groupthink – Interview with Israel’s Gift Project
VC Cafe
MARCH 28, 2011
Ron Gura, co-founder and CEO of The Gifts Project, believes his B2B platform solves this problem. Now, when your friend’s birthday comes round, one person can identify a gift, click on the product page’s Group Gifting widget, and invite a group of friends via social networks to contribute to paying for the gift online.
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