Scaling is Hard, Case Study: TripAdvisor
Seeing Both Sides
AUGUST 16, 2012
TripAdvisor may be one of the most fascinating companies I know and so I was excited to dig into their business model as part of my series on scaling. This is a company that took $4 million of invested capital to build a company now worth over $4 billion. Going B2C was daunting and not in our core DNA,” Kaufer remarked.
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