Blood, sweat, and tears: How we got from 0 to 500K downloads on a budget
The Next Web
MARCH 3, 2014
Your mission is to grow, and for B2C companies it means more users. Instagram launched into a community of influential design oriented Twitter users, which allowed it to generate 25K downloads on launch day as it reveal in this excellent video. Being from Israel – population of 8M – means no sizeable market on the home front.
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