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The Courage to Monetize

Austin Startup

However, that is wishful thinking if your customer decision makers have budgets for percentage payments and software buying is handled by a different group and a different procurement process. But, it is likely the major differentiator between a win and a loss whether you are selling B2B or B2C.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Computer Software. To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. Media & Marketing. Small Business. More Industries. Accounting. Advertising. Broadcasting & Entertainment. Computer Hardware. Hospitality.