Digital Design & User Experience Best Practices: Happiness + Profits!
Occam's Razor
JUNE 11, 2014
From B2C to B2B. For example, I type in for "trip to Hawaii" (not an esoteric destination) into Google. B2C sites like Travelocity and Fry's have not cornered the market on this. I click on Paypal and then Continue and I get my review page for the costs and a nice green Checkout With Paypal button.
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