7 Incredible Web Design, Branding, Digital Marketing Experiences
Occam's Razor
JANUARY 28, 2013
There is a lot any business — B2C, B2B, A2Z — can learn from Songza. They use geo/ip to work out where I am. Why not, at least, show me "Current Deals from San Jose" (my closest airport)? But by naming the price, your mind does not go instantly on guard, like it did with all the other folks.
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