Remove Balance Sheet Remove Cash Position Remove Forecast Remove Sales
article thumbnail

The Key Elements of the Financial Plan

Up and Running

Cash flow statement. Balance sheet. Sales forecast. A typical profit and loss statement should include: your revenue (also called sales), followed by. your “cost of sale” or “cost of goods sold” (COGS)—keep in mind, some types of companies, such as a services firm, may not have COGS. Personnel plan.

article thumbnail

How to Improve Cash Flow

Up and Running

Forecast cash flow and manage that forecast carefully. The use of this for managing cash flow is obvious. You can get huge value from the process of regularly checking your cash flow to compare the actual results to your forecasts. Develop new marketing campaigns to boost sales. The best part?

Forecast 114
article thumbnail

How to Write a Business Plan for a Subscription Box Service

Up and Running

Marketing and sales plan. The target market section of your subscription box business plan identifies which subset of people you will focus your marketing and sales plan on. Creating a buyer persona puts you in the customer’s shoes to guide marketing and sales decisions. Marketing and sales plan. Operations.