Remove Balance Sheet Remove Cash Position Remove Naming Remove Sales
article thumbnail

The Key Elements of the Financial Plan

Up and Running

Cash flow statement. Balance sheet. Sales forecast. This is a financial statement that goes by a few different names—profit and loss statement, income statement, pro forma income statement, P&L (short for “profit and loss”)—but no matter what you call it, it’s an essential report and very important to understand.

article thumbnail

How to Improve Cash Flow

Up and Running

If you’ve been going along for years with 50% of your sales on credit, and suddenly it’s 70% or 30%, that’s a red flag. A good cash flow forecast highlights the key drivers of cash flow, for your business. That might simply be sales, Accounts Receivable, Accounts Payable, or Inventory, or whatever.

Forecast 114
article thumbnail

How to Write a Business Plan for a Subscription Box Service

Up and Running

Marketing and sales plan. The target market section of your subscription box business plan identifies which subset of people you will focus your marketing and sales plan on. Creating a buyer persona puts you in the customer’s shoes to guide marketing and sales decisions. Your problem and solution. Operations. Company overview.