No Plan Survives First Contact With Customers – Business Plans versus Business Models
Steve Blank
APRIL 8, 2010
We thought we’d take our plan and go raise seed money. We can’t raise money knowing our plan is wrong.”. Then they had a five-year P&L statement, balance sheet, cash flow and cap table. He replied, “Well the customers are not acting like we predicted in our plan! Here’s why. It was an exquisitely crafted plan.
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