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Why Taking Some Risks in the Sales Process Can Improve Results

Both Sides of the Table

In this post I advocate taking a harder stand on where your product or solution differentiates in the market – even if it means you lose some deals as a result. Take a few more chances in the sales process by developing sales & marketing materials that are more differentiated. Why Buy Anything ? Why Buy Me?

Sales 150
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Why you can('t) recruit a technical cofounder

blog.launchbit.com

There are a lot of aspects to this ranging from finding your first paying customer and validating your idea to putting together a minimum viable product that lets you learn about your business as quickly as possible. Be able to talk about your competitors products and differentiate your product. Be realistic.