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“Fantastic” beats “efficient”

A Smart Bear: Startups and Marketing for Geeks

Customers gleefully avoid the Blockbuster none-of-these-look-good-just-pick-one-already-zombie-walk — and NetFlix just put Blockbuster out of business — but is this a workable business model? In the emotional turmoil of a startup it’s easy to forget that you’re supposed to be having fun now and then.