Don't Change User Behavior: What Coin Gets Right
This is going to be BIG.
NOVEMBER 15, 2013
Instead of carrying three credit cards, a bank card, and a host of other random plastic in my wallet, I get to carry one card. SocialSignIn , software that turns wifi into an engaging social marketing channel, operates on the same premise. When I saw Coin , the all-in-one card, buying it was a no brainer. WIFI=BRAINS!!
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